2-day workshop Digital Marketing Essentials
Early Bird & Group Rates Available!
21-22 Sept 2018
Introduction & Overview
This workshop is the phase 1 of Certification in Digital Marketing Essentials (CDME)
program, participant can attend this as stand alone workshop (without certification with IPMA, UK).
In this internet era, many would agree that digital marketing helps to generate better revenues, better conversion rate and more cost-effective, compare to traditional marketing.
With this workshop, participants will have a better understanding of the following:
- Evolving Digital Marketing Landscape
- Evolving Technology & Buying Behaviour
- Digital Marketing and the Buyer’s Journey
- Really understanding your ideal clients
- Understand evolving marketing
- Know how to generate and sustain interest for conversion
Corporations can now train their Middle Managers, Senior Executives or Department Heads in understanding how Digital Marketing strategies work and regardless if the plans are eventually outsourced to agencies or implemented internally, they need to have the fundamental essential knowledge, basic skills and ability to plan strategically for the company, leveraging on digital marketing strategies and tools.
- Understand the whole picture
- Understand how evolving technology and buying behaviour affect results
- Use updated marketing
- Understand options instead of relying on just one medium
- Implement holistic strategy
- Foresee changes and be early adopter
- Not get left behind
- Improve brand awareness and market share
2 training days (compulsory workshop 16 hours)
Module 1: Know your Why
Why Digital Marketing for Business
Why Digital Marketing for the buyers/clients
Finding the intersection
Establishing purpose for your Digital Marketing
Module 2: Know your ideal clients
Mindset shift – it’s all about your clients
Demographics for target reach
Psychographics to trigger buying decisions
Understanding your ideal client using an avatar profiling tool
Understanding and using the tool to
Discover their fears and aspirations
Discover where they meet online
Module 3: Choose your platforms
Based on Brand Personality
Based on Client Avatar – where they are most likely to be online
Considering characteristics of the platforms
Module 4: Digital Branding
Logo or slogan
Consistent Brand Identities
Brand message and promise
Appropriate brand voice for your niche
Brand communication with visuals
Strong copy helps brand presence
Module 5: Optimize Social Presence
Securing consistent brand identities
How to set up optimized presence on major social networks (Facebook, LinkedIn, Twitter, YouTube, Instagram)
Setting up optimized presence for omni-channel experience (the different touch points)
Module 6: Reach out
Audio tips for recording and storing
Working with the 3 types of media
Module 7: Get Front of Mind
Preparing the hook
Don’t use click baits
Telling is the new selling
Auto posting vs manual posting
Module 8: Stay Front of Mind
Frequency of posting
Getting relevant content
Stay connected and engaged
Humanizing your brand
Module 9: Use eMails to stay front of mind
eMails conversion rates
eMails, social media and they buyer’s journey
Module 10: Trends
What works today may not work 6 months later
Stay updated with Continuous Education
Internet of Things
AR, VR and social, mobile, local marketing
Louisa Chan is Certified Online Content Marketer and an experienced international Trainer in the Digital Marketing space. Her custom-designed training spans across Malaysia, Dubai, and the Maldives.
She holds a Bachelor of Commerce (Major in MIS) from McGill University, Canada, and a Masters in Education from Sheffield University, the UK besides being a professionally trained Coach.
Certified as a Project Management Professionals in 2008 from the Project Management Institute in the US, Louisa worked with MNCs in various countries having been based in Singapore, China, Bangkok, Sydney and Hong Kong.
Louisa has the unique combination of subject matter knowledge, hands-on expertise as well as the skill in designing and delivering the training. Both her online training products as well as her in-person training are said to be informative, engaging, easy to understand and very practical.
Her public training workshops consistently receive raving reviews from delegates. Her clients include: Gribbles, Zuellig, IRIS Corp, Public Mutual CWA agents, USM, UKM, UPNM, UPM, Coway, MyCEB, Johnson Controls, Times Publishing, Hallmark, Hai-O Group, DoubleTree, Straits Trading Organization (Maldives), Sogo, Celcom, Spritzer, Timberland, Johnsons Control, Loreal, Asia Pacific Alliance of Coaches and others.
Louisa speaks fluent English and Mandarin and has been featured on RTM1, RTM2 as well as interviewed on Sin Chew Daily, and the Feminine Magazine. BFM, the business radio channel in Malaysia has done a series of interviews with Louisa on the topic of Content Marketing. Her online Business Building Training courses were accredited by the Australian National Educational Council for AAMT members.
Date: 21-22 Sept 2018
Venue: Qliq Damansara (Venue subjected to change)
Click here to register
Click here to download forms & brochure
- Official fee: RM2,480
- Early bird offer for registrations received 1 month before event's date - ONLY RM1,980
- Early bird offer for registrations received 2 weeks before event's date - ONLY RM2,180
- SPECIAL BUNDLING OFFER-(B1) Enrol for 2 workshops save additional 10%* - (B2) Enrol for 3 workshops save additional 15%*
* Bundling offer for only other workshops in the DM series and must be utilised within a year, by the same participant.
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