1-day workshop eMail Marketing and Autoresponder for SMEs
Early Bird & Group Rates Available!
26 APRIL 2018
Hands-on online email marketing course for SME owners
When it comes to using social media for marketing, most of us have heard of and probably using Facebook Marketing, Google Search Engine Optimization (SEO), Google AdWords, and even Instagram but not many realize that LinkedIn is actually an effective social media marketing platform for B2B marketing.
Individuals and companies now can create strong LinkedIn profiles, optimizing each of the sections and making use of corporate pages to reach your target audience effectively and efficiently. You can explore free or paid LinkedIn services, depending on your campaign objectives to create local or global opportunities.
LinkedIn has improved tremendously over the years, from a Job Search platform to a Business Sales & Marketing platform - creating more sales & marketing features and functions that we used to wish for in the past. So, this is a great opportunity for you to learn all about LinkedIn and how to use it to “impress”, promote and connect with your potential audience.
Why You Should Attend (Learning Objectives)
Understand the urgency to use LinkedIn for Business
Know how to use it effectively
Tap into free online corporate social properties
Reach your ideal audience cross culture and language
Know your options and cost
Understand how this is changing the game
Using LinkedIn for
Marketing (B2B and B2C)
Recruitment / Career Advancement
Maximizing the ‘Freemium’ LinkedIn
Setting up a strong professional LinkedIn presence
Getting your LinkedIn profile photo right
Crafting a headline that attracts
Describing Positions and Experiences that enhance your business
Highlighting Skills and Endorsement that counts
Collecting Recommendations and Accomplishments
Following and Groups Joined portray your brand
Tapping into Media and Publication
Never underestimate Volunteering Experiences and Causes
The best kept LinkedIn secret no one wants you to know
Demonstrations and examples will be given for each section above
Activity: to optimize one section of your LinkedIn presence
Actively reaching out to connect
How being part of groups can enhance your online presence
The different types of groups
Opportunities and limitations of LinkedIn groups
3 Tips on seeking relevant groups to join
Active involvement in groups
Pros and cons of starting your own groups
Understanding the power of the group admin
Costing mistakes to avoid while in LinkedIn Groups
LinkedIn Company Pages
Conditions for creating a LinkedIn Company Page
Let’s create one together
Note the description section
The Company website
The Company email
Managing company pages as admin
For businesses with several target audience
Examples and/or cases
Activity: Choosing groups to join
Reaching out on LinkedIn to connect and create opportunities
Sending invitations that get response
Tips for responding to invitations
(for connections that matches your business goals)
Posting regular updates
Publishing regularly in the right place
Using Media to amplify cross channel promotion
Using LinkedIn Ads
Case studies and/or examples
Freemium and Premium LinkedIn
The different subscriptions with different purposes
Cost and Benefits
What works for you best?
On Continuous learning
An introduction to social selling
Using LinkedIn to fill your pipeline
Working with 3 pillars of social selling
Advance LinkedIn features enabling social selling
Example and/or cases
Who Should Attend
Section or Department Head, Social Media Team, Digital Marketing Team, Solo-Preneurs, Blogger, Speakers, Trainers, Authors and anyone keen to know more about LinkedIn or are responsible for the following:
Pre-Sales and Sales
PR, Brand and Communications
Louisa Chan is Certified Online Content Marketer and an experienced international Trainer in the Digital Marketing space. Her custom-designed training spans across Malaysia, Dubai, and the Maldives.
She holds a Bachelor of Commerce (Major in MIS) from McGill University, Canada, and a Masters in Education from Sheffield University, the UK besides being a professionally trained Coach.
Certified as a Project Management Professionals in 2008 from the Project Management Institute in the US, Louisa worked with MNCs in various countries having been based in Singapore, China, Bangkok, Sydney and Hong Kong.
Louisa has found LinkedIn to be an extremely helpful networking and search tool that has helped provided opportunities for interviews, guest blogging, training opportunities, coaching clients and speaking engagements.
Louisa has the unique combination of subject matter knowledge, hands-on expertise as well as the skill in designing and delivering the training. Both her online training products as well as her in-person training are said to be informative, engaging, easy to understand and very practical.
Her public training workshops consistently receive raving reviews from delegates. Her clients include: Gribbles, Zuellig, IRIS Corp, Public Mutual CWA agents, USM, UKM, UPNM, UPM, Coway, MyCEB, Johnson Controls, Times Publishing, Hallmark, Hai-O Group, DoubleTree, Straits Trading Organization (Maldives), Sogo, Celcom, Spritzer, Timberland, Johnsons Control, Loreal, Asia Pacific Alliance of Coaches and others.
Louisa speaks fluent English and Mandarin and has been featured on RTM1, RTM2 as well as interviewed on Sin Chew Daily, and the Feminine Magazine. BFM, the business radio channel in Malaysia has done a series of interviews with Louisa on the topic of Content Marketing. Her online Business Building Training courses were accredited by the Australian National Educational Council for AAMT members.
Date: 23 March (Fri)
Venue: Qliq Damansara (Venue subjected to change)
Click here to register
Click here to download forms & brochure
- Official fee: RM1,280
- Early bird offer for registrations received one month before date - ONLY RM880
- Early bird offer for registrations received two weeks before date - ONLY RM1,080
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