2-day workshop Linkedin Business Essentials

Early Bird & Group Rates Available!

9 - 10 Nov 2017

Did You Know That...

LinkedIn is the world’s largest professional network, and gains more than two members every second. More than 1 million people use LinkedIn’s publishing platform, sharing over 130,000 posts each week.

94% of B2B marketers use LinkedIn to distribute content: As LinkedIn explains, “With over 467 million members, LinkedIn is at the forefront of connecting B2B buyers and sellers. One of the most important sales techniques is to understand how your buyer behaves—making prospecting easier with greater success.”

Seven out of 10 professionals feels that LinkedIn is a trustworthy source of professional content and thus LinkedIn can help business target to the right professional audience with professional mindset and for you to connect with those who are ready to listen to you.

57% of companies have a LinkedIn Company Page. Have you got yours? And 50% of B2B buyers use LinkedIn when making purchasing decisions.

Introduction

When it comes to using social media for marketing, most of us have heard of and probably using Facebook Marketing, Google Search Engine Optimization (SEO), Google AdWords, and even Instagram but not many realize that LinkedIn is actually an effective social media marketing platform for B2B marketing.

Individuals and companies now can create strong LinkedIn profiles, optimizing each of the sections and making use of corporate pages to reach your target audience effectively and efficiently. You can explore free or paid LinkedIn services, depending on your campaign objectives to create local or global opportunities.

LinkedIn has improved tremendously over the years, from a Job Search platform to a Business Sales & Marketing platform - creating more sales & marketing features and functions that we used to wish for in the past. So, this is a great opportunity for you to learn all about LinkedIn and how to use it to “impress”, promote and connect with your potential audience.

Please complete this form for more information.

Why You Should Attend (Learning Objectives)

  • Understand the urgency to use LinkedIn for Business
  • Know how to use it effectively
  • Tap into free online corporate social properties
  • Reach your ideal audience cross culture and language
  • Know your options and cost
  • Understand how this is changing the game
  • Course Content/Outline

    Using LinkedIn for
  • Networking
  • Professional Branding
  • Marketing (B2B and B2C)
  • Sales
  • Recruitment / Career Advancement
  • Maximizing the ‘Freemium’ LinkedIn
    Setting up a strong professional LinkedIn presence
  • Getting your LinkedIn profile photo right
  • Crafting a headline that attracts
  • Describing Positions and Experiences that enhance your business
  • Highlighting Skills and Endorsement that counts
  • Collecting Recommendations and Accomplishments
  • Following and Groups Joined portray your brand
  • Tapping into Media and Publication
  • Never underestimate Volunteering Experiences and Causes
  • The best kept LinkedIn secret no one wants you to know
  • Demonstrations and examples will be given for each section above
  • Activity: to optimize one section of your LinkedIn presence
  • Actively reaching out to connect
    LinkedIn Groups
  • How being part of groups can enhance your online presence
  • The different types of groups
  • Opportunities and limitations of LinkedIn groups
  • 3 Tips on seeking relevant groups to join
  • Active involvement in groups
  • Pros and cons of starting your own groups
  • Understanding the power of the group admin
  • Costing mistakes to avoid while in LinkedIn Groups
  • LinkedIn Company Pages
  • Conditions for creating a LinkedIn Company Page
  • Let’s create one together
  • Note the description section
  • The Company website
  • The Company email
  • Managing company pages as admin
  • For businesses with several target audience
  • Examples and/or cases
  • Activity: Choosing groups to join
  • Reaching out on LinkedIn to connect and create opportunities
  • Sending invitations that get response
  • Tips for responding to invitations (for connections that matches your business goals)
  • Posting regular updates
  • Publishing regularly in the right place
  • Using Media to amplify cross channel promotion

    ✔ Slideshare
    ✔ Twitter
    ✔ YouTube

  • Using LinkedIn Ads
  • Case studies and/or examples
  • Freemium and Premium LinkedIn
  • The different subscriptions with different purposes
  • Cost and Benefits
  • What works for you best?
  • On Continuous learning
  • An introduction to social selling
  • Using LinkedIn to fill your pipeline
  • Working with 3 pillars of social selling
  • Advance LinkedIn features enabling social selling
  • Example and/or cases
  • Who Should Attend

    Section or Department Head, Social Media Team, Digital Marketing Team, Solo-Preneurs, Blogger, Speakers, Trainers, Authors and anyone keen to know more about LinkedIn or are responsible for the following:
  • Pre-Sales and Sales
  • Marketing
  • Digital Strategy
  • PR, Brand and Communications
  • Business Development
  • Accounts Management
  • Customer Service
  • Trainer's Profile

    Louisa Chan is Certified Online Content Marketer and an experienced international Trainer in the Digital Marketing space. Her custom-designed training spans across Malaysia, Dubai, and the Maldives.

    She holds a Bachelor of Commerce (Major in MIS) from McGill University, Canada, and a Masters in Education from Sheffield University, the UK besides being a professionally trained Coach.
    Certified as a Project Management Professionals in 2008 from the Project Management Institute in the US, Louisa worked with MNCs in various countries having been based in Singapore, China, Bangkok, Sydney and Hong Kong.

    Louisa has found LinkedIn to be an extremely helpful networking and search tool that has helped provided opportunities for interviews, guest blogging, training opportunities, coaching clients and speaking engagements.

    Louisa has the unique combination of subject matter knowledge, hands-on expertise as well as the skill in designing and delivering the training. Both her online training products as well as her in-person training are said to be informative, engaging, easy to understand and very practical.

    Her public training workshops consistently receive raving reviews from delegates. Her clients include: Gribbles, Zuellig, IRIS Corp, Public Mutual CWA agents, USM, UKM, UPNM, UPM, Coway, MyCEB, Johnson Controls, Times Publishing, Hallmark, Hai-O Group, DoubleTree, Straits Trading Organization (Maldives), Sogo, Celcom, Spritzer, Timberland, Johnsons Control, Loreal, Asia Pacific Alliance of Coaches and others.

    Louisa speaks fluent English and Mandarin and has been featured on RTM1, RTM2 as well as interviewed on Sin Chew Daily, and the Feminine Magazine. BFM, the business radio channel in Malaysia has done a series of interviews with Louisa on the topic of Content Marketing. Her online Business Building Training courses were accredited by the Australian National Educational Council for AAMT members.

    Workshop Details

    Date: 9 - 10 November 2017 (Thurs-Fri)
    Time: 10AM-6PM
    Venue: Qliq Damansara (Venue subjected to change)

      Seminar fee:
      1. Official  fee: RM2380
      2. Early bird offer before 20 Oct - ONLY RM1880
      3. Early bird offer before 2 Nov - ONLY RM1980

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