Digital Marketing Essentials

2-day workshop Digital Marketing Essentials

Early Bird & Group Rates Available!

21-22 Sept 2018

Introduction & Overview

This workshop is the phase 1 of Certification in Digital Marketing Essentials (CDME) program, participant can attend this as stand alone workshop (without certification with IPMA, UK).

In this internet era, many would agree that digital marketing helps to generate better revenues, better conversion rate and more cost-effective, compare to traditional marketing.

With this workshop, participants will have a better understanding of the following:

- Evolving Digital Marketing Landscape
- Evolving Technology & Buying Behaviour
- Digital Marketing and the Buyer’s Journey
- Really understanding your ideal clients
- Understand evolving marketing
- Know how to generate and sustain interest for conversion

Corporations can now train their Middle Managers, Senior Executives or Department Heads in understanding how Digital Marketing strategies work and regardless if the plans are eventually outsourced to agencies or implemented internally, they need to have the fundamental essential knowledge, basic skills and ability to plan strategically for the company, leveraging on digital marketing strategies and tools.

Course Content/Outline

Trainer's Profile

Certified as a Project Management Professionals in 2008 from the Project Management Institute in the US, Louisa worked with MNCs in various countries having been based in Singapore, China, Bangkok, Sydney and Hong Kong.

Louisa has the unique combination of subject matter knowledge, hands-on expertise as well as the skill in designing and delivering the training. Both her online training products as well as her in-person training are said to be informative, engaging, easy to understand and very practical.

Her public training workshops consistently receive raving reviews from delegates. Her clients include: Gribbles, Zuellig, IRIS Corp, Public Mutual CWA agents, USM, UKM, UPNM, UPM, Coway, MyCEB, Johnson Controls, Times Publishing, Hallmark, Hai-O Group, DoubleTree, Straits Trading Organization (Maldives), Sogo, Celcom, Spritzer, Timberland, Johnsons Control, Loreal, Asia Pacific Alliance of Coaches and others.

Louisa speaks fluent English and Mandarin and has been featured on RTM1, RTM2 as well as interviewed on Sin Chew Daily, and the Feminine Magazine. BFM, the business radio channel in Malaysia has done a series of interviews with Louisa on the topic of Content Marketing. Her online Business Building Training courses were accredited by the Australian National Educational Council for AAMT members.