Digitial Marketing Essentials - 2 days workshop

2-day workshop Digital Marketing Essentials

Early Bird & Group Rates Available!

21-22 Sept 2018

Introduction & Overview

This workshop is the phase 1 of Certification in Digital Marketing Essentials (CDME) program, participant can attend this as stand alone workshop (without certification with IPMA, UK).

In this internet era, many would agree that digital marketing helps to generate better revenues, better conversion rate and more cost-effective, compare to traditional marketing.

With this workshop, participants will have a better understanding of the following:

- Evolving Digital Marketing Landscape
- Evolving Technology & Buying Behaviour
- Digital Marketing and the Buyer’s Journey
- Really understanding your ideal clients
- Understand evolving marketing
- Know how to generate and sustain interest for conversion

Corporations can now train their Middle Managers, Senior Executives or Department Heads in understanding how Digital Marketing strategies work and regardless if the plans are eventually outsourced to agencies or implemented internally, they need to have the fundamental essential knowledge, basic skills and ability to plan strategically for the company, leveraging on digital marketing strategies and tools.


- Understand the whole picture
- Understand how evolving technology and buying behaviour affect results
- Use updated marketing
- Understand options instead of relying on just one medium


- Implement holistic strategy
- Foresee changes and be early adopter
- Not get left behind
- Improve brand awareness and market share


2 training days (compulsory workshop 16 hours)

Course Content/Outline

Module 1: Know your Why
  • Why Digital Marketing for Business
  • Why Digital Marketing for the buyers/clients
  • Finding the intersection
  • Establishing purpose for your Digital Marketing
  • Module 2: Know your ideal clients
  • Mindset shift – it’s all about your clients
  • Demographics for target reach
  • Psychographics to trigger buying decisions
  • Understanding your ideal client using an avatar profiling tool
  • Understanding and using the tool to
  • Discover their fears and aspirations
  • Discover where they meet online
  • Toolkit
  • Module 3: Choose your platforms
  • Based on Brand Personality
  • Based on Client Avatar – where they are most likely to be online
  • Considering characteristics of the platforms
  • Module 4: Digital Branding
  • Logo or slogan
  • Consistent Brand Identities
  • Brand message and promise
  • Appropriate brand voice for your niche
  • Brand communication with visuals
  • Strong copy helps brand presence
  • Module 5: Optimize Social Presence
  • Securing consistent brand identities
  • How to set up optimized presence on major social networks (Facebook, LinkedIn, Twitter, YouTube, Instagram)
  • Setting up optimized presence for omni-channel experience (the different touch points)
  • Module 6: Reach out
  • Audio tips for recording and storing
  • Advertisement
  • PR
  • Content Marketing
  • Working with the 3 types of media
  • Content creation
  • Module 7: Get Front of Mind
  • Preparing the hook
  • Don’t use click baits
  • Content promotion
  • Telling is the new selling
  • Auto posting vs manual posting
  • Toolkit
  • Module 8: Stay Front of Mind
  • Editorial Calendar
  • Frequency of posting
  • Getting relevant content
  • Stay connected and engaged
  • Toolkit
  • Humanizing your brand
  • Module 9: Use eMails to stay front of mind
  • eMails conversion rates
  • eMails, social media and they buyer’s journey
  • Infrastructures
  • Module 10: Trends
  • What works today may not work 6 months later
  • Stay updated with Continuous Education
  • Internet of Things
  • AR, VR and social, mobile, local marketing
  • Trainer's Profile

    Louisa Chan is Certified Online Content Marketer and an experienced international Trainer in the Digital Marketing space. Her custom-designed training spans across Malaysia, Dubai, and the Maldives.

    She holds a Bachelor of Commerce (Major in MIS) from McGill University, Canada, and a Masters in Education from Sheffield University, the UK besides being a professionally trained Coach.
    Certified as a Project Management Professionals in 2008 from the Project Management Institute in the US, Louisa worked with MNCs in various countries having been based in Singapore, China, Bangkok, Sydney and Hong Kong.

    Louisa has the unique combination of subject matter knowledge, hands-on expertise as well as the skill in designing and delivering the training. Both her online training products as well as her in-person training are said to be informative, engaging, easy to understand and very practical.

    Her public training workshops consistently receive raving reviews from delegates. Her clients include: Gribbles, Zuellig, IRIS Corp, Public Mutual CWA agents, USM, UKM, UPNM, UPM, Coway, MyCEB, Johnson Controls, Times Publishing, Hallmark, Hai-O Group, DoubleTree, Straits Trading Organization (Maldives), Sogo, Celcom, Spritzer, Timberland, Johnsons Control, Loreal, Asia Pacific Alliance of Coaches and others.

    Louisa speaks fluent English and Mandarin and has been featured on RTM1, RTM2 as well as interviewed on Sin Chew Daily, and the Feminine Magazine. BFM, the business radio channel in Malaysia has done a series of interviews with Louisa on the topic of Content Marketing. Her online Business Building Training courses were accredited by the Australian National Educational Council for AAMT members.

    Workshop Details

    Date: 21-22 Sept 2018
    Time: 9.30AM-5.30PM
    Venue: Qliq Damansara (Venue subjected to change)

      Seminar fee:
      1. Official  fee: RM2,480
      2. Early bird offer for registrations received 1 month before event's date - ONLY RM1,980
      3. Early bird offer for registrations received 2 weeks before event's date - ONLY RM2,180
      4. SPECIAL BUNDLING OFFER-(B1) Enrol for 2 workshops save additional 10%* - (B2) Enrol for 3 workshops save additional 15%*

      5. * Bundling offer for only other workshops in the DM series and must be utilised within a year, by the same participant.

    Click here to register
    Click here to download forms & brochure

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