Programme Contents

Introduction & Overview
-Event Management Process
-EventsMastery Process ChartTM
-EventsMastery 9-box Process FlowTM
-Characteristics of Events Management
-5W2H Approach to Events ManagementTM

Module 1: Research/Concept
-Ideas Generation/Brainstorm
-Research / Environment scan
-Feasibility studies / Cost-benefit

Module 2: Planning , Budget & Control
-Structure/ Contents/ Speakers/VIPs
-Budget/ Financial Planning
-Scoping/Sitemap/Implementation Plan
-Risk Management/Contingencies Planning
-Performance Management/ Control Plan
-Project Management Approach

Module 3: Resources & Alliances
-Sponsors/ Strategic Alliances
-Manpower Management
-3rd Party Management

Module 4: Production of Collaterals
-Copywriting/ Design/ Production of Collaterals

Module 5: Marketing & Promotions
-Marketing/ Promotion Activities
-Press Relations/Media Management/Branding
-Performance/ Results Tracking

Module 6: Sales & Registrations
-How to Sell
-Registration management

Module 7: Logistics/Administrations
-Pre-event Logistics/ Production and Administration

Module 8: On-site Management
-Setup, On-site Events Proper & Shut-Down

Module 9: Post-event & Review
-Post-event Activities & Closures
-Debrief, Review, Post-Mortem, Reports

Practical Simulated Mock-up Exercises
and On-the-spot Evaluation/Debrief

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