Strategic management

1-day workshop Strategic Management for Managers & Entrepreneurs - Early Bird & Group Rates Available!

9 April 2019, Petaling Jaya

FREE NEWLY published book for all registrations received 2 weeks before event!!!

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Seminar Overview

Great leaders are remembered indefinitely while poor ones are forgotten almost immediately. This seminar is for managers or entreprenuers in business organizations who want to leave their footprints in their place of work or simply to be effective in what they do. It cannot be denied that great leaders are at the hub of any business or organization that has achieved greatness. Leaders like Steve Jobs, Robert Kuok, Tony Fernandez, Bill Gates have left indelible marks in their organization and even in the hearts of their customers. However, while we can be as inspiring as the names above, we cannot blindly follow their footsteps and their way of work as each of us are in a very different and unique situation or environment. The good news is that we can maximize our effectiveness by strategically managing our business to stay ahead and to optimize resources of the business by effective assets allocations. This seminar will start the journey for managers who want to lead effectively and leave their footprints at their workplace or business.

Objectives of Seminar

By attending the Seminar/workshop participants will be able to:
  • Learn about the nature and value of strategic management
  • Understand and converse in the concepts and theory of Istrategic Management
  • Discover and Apply strategic management process in their business
  • Learn and lead in strategic planning process of the organization to obtain optimum results for the company
  • Learn how to conduct environmental studies using tools such as SWOT analysis
  • Learn and Apply effective organizational structures and policies
  • Topics Covered

    Overview of Strategic Management
    a. The Nature and Value of Strategic Management
    b. The strategic Management Process
    c. Strategic Thinking and Visioning
    Strategic Management in Action
    a. What are missions and visions?
    b. Objectives and Goals
    c. Formulating a mission for your business d.Strategic and Business Plans
    The Business Environment
    a. Socio-economic factors affecting the business
    b. How competing Forces Shape Strategies
    c. Industry and Competitive Analysis
    d. The operating environment –supply chain and other factors
    Strategic Analysis
    a. How to do a SWOT analysis to analysis where you are now.
    b. How to make meaningful internal analysis of the business
    c. Why is leadership important in Strategic Planning
    d. Understanding and optimizing business resources
    Developing Strategies
    a. Setting long term objective
    b. Using generic strategies
    c. Using specialized strategies for growth, development and consolidation of businesses
    d. Multi-business strategies
    e.Sustaining Competitive Advantages
    Strategies Today
    a. Current Strategic Issues
    b. Disruptive Strategies
    c. and Cases studies


    This program will be presented via interactive lecture, Q&A , case studies, role play discussions, practical hands-on activities, and group/ individual presentation. Students are encouraged to bring their notebooks for this session as presentations using Microsoft®Power Point or other relevant software may be preferred although markers and paper works as well.

    Who Should Attend?

    This course is designed for senior managers/ managers of all departments/ functional areas be it IT/ Sales & Marketing/ Business Development Production/ Human Resource, Legal, Engineering, CEOs, and Directors who wants to be more effective in leading people and helping the organization achieve its strategies.

    FACILITATOR –Dominic Shum

    Dominic has more than 20 years of senior management experiences in strategic planning, budgeting, financial management, general management and consulting. He is the principal consultant and trainer of DRC Services. He graduated from the prestigious National University of Singapore with a Bachelor of Business Administration degree and he holds an MBA in Entrepreneurial Management from the Australian Institute of Business. He is a Fellow Member (retired) of the Institute of Leadership and Management (UK), currently a Fellow Member of the Institute of Public Accountants of Australia (IPA), a Fellow Member of the Institute of Financial Accountants UK, a Certified member of the Asian Association of Certified Consultants, a Certified Member of the Malaysian Association of Company Secretaries, and Life Member & EXCO member of the Malaysian Economic Association. He has held leadership positions as well as strategic positions in local and multinational companies having served as Financial Controller, Board member, Strategy Manager, Regional Business Planning Manager, Corporate Affairs Director, Group Finance Manager and other positions. He utilizes his expertise in management and finance to train managers and executives as well as imparting his knowledge to students of MBA and EMBA classes. He is on the Industrial Advisory Panel of Berjaya University College of Hospitality and he occasionally writes for business blogs, books and professional journal. He has just published an internationally available book “Effective Budgeting for Businesses Today”.

    Workshop Details

    Date:9 April 2019
    Time: 9.30 am - 5.30 pm
    Venue: Menara PJ, Amcorp Mall (Venue subjected to change)

    Brought to you by

    EventsMastery Asia Pacific Sdn Bhd (1045322M)






    Strategic Partner



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