DAY 1 OUTLINE

Introduction to Web Analytics

• • • The Digital World
    • Web Analytics The Framework
    • Google Analytics The Tool
    • What is Web Analytics
    • PDCA Continuous Improvement

How Google Analytics Works

• • • • Google Analytics Platform
      • Google Essential Terminology
      • Setup and Manage Account
      • Setting Up Filters
      • Setting Up Goals
      • Lab Practical

Google Analytics Data Collection

• • • • • Data Collection Overview
        • Tracking Code Implementation
        • Setup Event Tracking
        • Setup Campaign UTM Tagging
        • Users, Sessions and Interactions
        • Lab Practical
        • Class Exercise – Calculating Session Duration

How to Navigate Google Analytics Reports

• • • • • • Navigate Report Overview
          • Navigate Audience Report
          • Navigate Acquisition Report
          • Navigate Adwords Report
          • Navigate Behaviour Report
          • Navigate Conversion Report
          • Lab Practical

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DAY 2 OUTLINE

Why Business Analysis

• • The 3C Marketing Framework
  • What is Communication Design
  • Learn about Customer Journey
  • Macro and Micro Tools
  KPI and Planning
  • • What is KPI, KGI, KSF
    • Four Types of Website KPI
    • Macro and Micro Conversion
    • Case Study
    Designing a Blueprint
    • • Design A Measuring Plan
      • ​Design A Infrastructure Plan
      • Understand Log File Analytics Platform
      • Understand Packet Sniffing Analytics Platform
      • Understand Page Tagging Analytics Platform
      • Data Collection Problem
      • Create and Implement a Blueprint
      Analysing Trends
      • • Qualitative Analysis
        • Segmentation and Context
        • Google Advanced Segment
        • Google Secondary Dimensions
        • Web Server Log Files
        • Web Server Status Codes
        • Class exercise – Analysing Metrics
        Analysing Traffic or Referrers
        • • Why Traffic is important
          • Basic Search Engine Optimization - SEO
          • Basic Pay Per Click - Google Adwords
          • Social, Email and Referrer
          • Class Exercise – Ad Effectiveness

Analysing Content

• • Why Content is Important
  • Keywords and Intend
  • Funnel Strategy and KPI
  • Landing Page Optimization (LPO) A/B testing
  • Entry Form Optimization (EFO)
  • Case Study
  • Class Exercise - Bounce rate and exit rate
  Report and Dashboard
  • • • • • • • • • • Good Web Analytics Reporting
                    • Effective Report Writing
                    • Develop Logic in Reporting
                    • Google Report Sampling
                    • Google Custom Report
                    • Google Dashboard / Data Studio

Founded by Toshiaki Ejiri, WACA has been the forerunner of web analytics training in Japan. With more than 18,000 students WACA focuses on equipping consultants to contribute success to business goals and objectives rather than administering data reporting.  
WACA has worked with major corporations like NTT Resonant, Softbank Technology, Ogilvy & Mather, Dentsu Inc to help them develop and design a web analytics blueprint and framework to better manage their web analytics function within the organisation.

WACA has conducted classes together with educational partners like Japan's Rikkyo University, Senshu University and Sanno University, Singapore Management University (SMU) and Malaysia's HELP University to impart the latest web analytics knowledge to prepare students for a digital career. This aligns to WACA's strong belief that training should be forward looking.

WACA's certification framework consist of three levels:
AWAC - Associate Web Analytics Consultant
SWAC - Senior Web Analytics Consultant
WAM - Web Analytics Master

This Web Analytics Boot Camp is customised from the Associate Web Analytics Consultant certification to include Google Analytic certification to equip you with the competency to use web analytics in your business environment.

View a sample of our text book Chapter 2: Business Model.

About the Trainer

Certified as a WACA Master Web Analytics Consultant, David is also Google Analytics trained and certified. His web analytics training focuses on helping you to apply the knowledge to a real business environment. Just as David brings impactful web analysis to every of his projects, he understands the value and importance of application. Beside web analytics David is also a SEO practitioner and trainer . His other certification includes Google Adwords and Linux RedHat Administrator. Brands that David have worked with includes Hour Glass, JLL, NTU, CapitaLand, Gardens By The Bay?

CERTIFICATION

WACA - Associate Web Analytics Consultant Exam
Google - Google Analytics Individual Qualification Exam
Submit a basic Google Analytics Report

Workshop Details

Date: 6 - 7 June 2018 (Wed-Thurs)
Time: 9.30AM-5.30PM
Venue: Qliq Damansara (Venue subjected to change)

Seminar fee:
SPECIAL INTRODUCTORY OFFER - ONLY RM1,980 - Early bird offer for registrations received two weeks before event's date - ONLY RM1,680


Email info@eventsmastery.com or call +6012-939 2695
Click here to register
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